About us

  I am the last person you’d ever expect to see in the front row at fashion week. I’m not the spouse of a ridiculously wealthy Russian oil magnate, or an ex-model who looks way too perfect in all his instagram posts. I’m not even the BFF of Anna Dello Russo or Grace Coddington. I’m a 21 year old “just marketing” graduate who works in pharmaceutical recruitment. I was born in Zimbabwe, raised in Serbia, and moved to London just three years ago to do my degree. But somehow, I just really fucking love fashion. I love watching live streams of Paris fashion week, following blogs of impossibly cool people, and buying way too many editions of Vogue. Unfortunately, it all just seems so unattainable. Sure, watching models saunter down the Met Gala red carpet in Elie Saab is exhilarating, but I’m not one of those people. I’m just a relatively insane person who lives in zone 2 London and happens to love all this stuff. So, I’m starting this blog is for you, someone like me, who wants to be sitting next to BryanBoy at Prada, but is actually lying in bed eating Tesco brownies watching Netflix. We are the last people you’d expect to see in the front row at fashion week, we are the front row underdogs.